August 21, 2014
Recognizing a variety of successful communication techniques is essential to ensure widespread adoption of your spend management and other procurement initiatives. Check out the following blog, posted by Coupa, our industry alliance.
How do you get widespread adoption of your spend management initiative? It’s critical to have an easy to use tool, but you also have to communicate. You have to let people know what you’re doing and why you’re doing it. It helps to take a page from marketing best practices, says Jim Heininger, a brand strategist whose firm Dixon-James has done award-winning work in procurement communications, such as the McDonald’s Corporation SpendSmart program. Read More